Go to : business.facebook.com/settings

• Log in using your personal Facebook account.

• If you have access to multiple businesses, make sure to select the correct one from the drop-down menu in the top-left corner.

• Go to Business Settings to access your account configuration and preferences.

Select Ursa OR If you have not added Ursa yet:

• Click the blue Add button.

• Select Give a partner access to your assets.

• A window will appear. Enter Ursa’s Business Manager ID: 271733749993723.

Click Next.

Once Ursa Marketing is selected, click Share Assets. If you have just added Ursa, you can proceed directly to the asset-sharing window.

A window will open.

Note: This step may vary slightly depending on your account’s interface update:

• Option A (older version): In the left-hand column, click Pixels.

• Option B (newer version – more likely): In the left-hand column, click Datasets. Meta is gradually migrating all Pixels here.

1. In the middle column, check the box for the relevant Pixel (or Dataset).

2. In the right-hand column, enable the desired permissions:

   • Manage Pixel / Dataset (Full Control): Recommended for an agency, as it allows them to create custom audiences, set up conversion events, and link the pixel to ads.

3. Click Save Changes.